3 Things You Should Know About Owned Media

Owned media are artifacts of content over which PR people have total control: things like white papers, video and podcasts, and websites that let businesses act as publishers. Since they don’t have to rely on reporter interest or vetting, owned media are a “PR paradise,” as one agency says. Most big brands use web pages, or entire sites, to propagate content that ranges from business updates, to philanthropic activities and dicey public policy issues. Most of it stinks. Marketing is ...

Here’s Why Yahoo’s Story Has An Unhappy Ending

Although the simple cause of Yahoo’s impending dismemberment is that it failed to deliver the financial results necessary to keep it whole, the more nuanced, and perhaps more instructive reason is that it failed to tell a convincing narrative. Marissa Mayer never really had a chance, if you look back at the story we heard over the past four years. At the start, there was the prerequisite blather that passes for vision in our era of soundbites and tweets; the ...

The Keys to Successful Partnerships

Last week, I had a simply disastrous meeting with a potential business partner, and it got me to thinking about what would have made it work. The deal made total sense on paper: Though in the same business, our firms could divvy up responsibilities, each focusing on delivering parts that would add up to a greater, new client offering. All we had to do was hammer out the details. Instead, I left the meeting wondering if we’d even conversed in ...

Buying Innovation Off The Shelf

“Nobody is breaking down our doors to give us a system to sense properties of hard rock,” explained Donovan Waller, Group Head of Technology Development at Anglo American, one of the world’s largest mining companies. “So we have to either invest and develop it ourselves, or tailor what’s available from consumer and industrial markets.” Waller's team has focused on innovation ways to reduce variability in mining operations. It has challenged itself to work within constraints not only of available ...

The Connected Enterprise

A few years ago, the benefits of using new technology and processes to innovate its own connections between the shop floor to the top floor were evident to Rockwell Automation, perhaps because it had preached them to customers for over a generation: More reliable near-time deliverables, better inventory management, higher efficiency and lower costs. What was also obvious was that innovating its “cultural systems” would prove as important as any technology solution to meeting that challenge, and it was put to the ...