Making Good On Promises

In the flurry of stories about the election’s immediate aftermath, I’m looking for how many ad creatives will move to Sweden.

It might seem like an inconsequential side note, but a small Swedish agency staged a brilliant stunt, offering job interviews in the case of a Trump victory. It was called The Great Trump Escape.

The firm, called Round & Round (not to be confused with the equally, though differently brilliant Ratt hair ode of the same name), used a website to wax poetic about the merits of life in Sweden…mostly the social safety net stuff that Bernie Sanders touted in reference to its neighbor Denmark.

Their target audience was the quarter of Americans would said they’d consider leaving the country if Trump won, according to an opinion poll taken back in March.

Yeah, right.

We all know somebody who said something like that during the election, or perhaps threw off the quip ourselves. The promise wasn’t serious, even if it felt so in that brief instant between the moment it flashed into existence, and immediately spilled into words.

Such “if this, then that” conditional statements are at the core of computer programming languages that dictate the flow of decisions from simple gates, like “if you enter the wrong password, you can’t log-in,” to wildly complex connections, like “if you are left-handed, then you probably don’t know the date of the Battle of Hastings.”

In politics and culture, they fall somewhere between a kid vowing to hold his breath until he gets what he wants, to a lottery promising untold riches for the price of a single ticket…

Read the entire essay at Linkedin