[Note: This poem originally appeared in Advertising Age on December 15, 2011. It has been edited because the author can’t resist tinkering]
‘Twas the night after Christmas, when all through the store/every employee was working their annual chore:
The sale signs were hung by the windows aplenty/Hoping tomorrow the store wouldn’t be empty.
The merchandise piled high on every surface/Arrayed and displayed for solely one purpose:
Since, by the branding consumers weren’t enticed/The market required the products get repriced.
When, out on the parking lot arose such a clatter/An employee sprang up to see what was the matter.
Away to the door, she flew like a flash/Happy to stop bemoaning the store’s lack of cash.
The moon glow on the pavement proved/As illuminating as a video on YouTube.
Revealing to her inquiring eyes could it be/The architect of the brand’s engagement strategy?
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