Arcadia Communications Lab is a global collaborative solely focused on helping clients change hearts, minds, and markets. We invent, deliver, and then iterate novel ways to achieve awareness and credibility, not just generate content, through our proprietary, proven approach:
Context — We see media as customers, not messengers, which means our strategy starts with what they need to know (and not what our clients want to tell them).
Integration — We develop strategies to meet those needs based on the totality of our clients’ operations (not just PR tactics), becasue actions speak louder than words.
Creative — We don’t tell better stories, we create better ways to communicate that are more relevant, credible and compelling. Think fact-telling; news- telling; truth-telling.
Roadmap — We don’t declare or position, but rather deliver roadmaps for continuous engagement. Talking about innovation means innovating how our clients talk.
Experiments — We’re a lab that constantly innovates what we do, shares best practices across verticals, and challenges ourselves to be better.
Success — Because we plan based on reality, deal with facts, and challenge our every assumption, our work has a far higher likelihod of success than traditional PR firms.
Jonathan Salem Baskin 