Sasha Baron Cohen’s fictional character Borat is a lout from Kazakhstan who says “very nice!” after saying and doing not-so-nice things. The real Kazakhstan has embraced it, and I think it’s a brilliant stunt. I must admit that I wasn’t even sure Kazakhstan was a real country when the first Borat movie came out in 2006, and I was marginally entertained as […]
Former Apple design guru Jony Ive is working with Airbnb to “design new products” prior to its upcoming IPO. Last week’s story was covered extensively across mainstream and tech media. What’s the big news? Airbnb plans to redesign its app and website. There’s a lesson to be learned here: All that matters is the headline. I mean, there’s no story […]
A few weeks ago, Estee Lauder sent 10 bottles of Advanced Night Repair lotion to a photo shoot on the International Space Station (“ISS”), if all went accordingly to plan, and the images will find their way into social media marketing. The New York Post reported comments the company’s president made about it at space industry forum: “I’m […]
IBM has announced its carving off its tech services business because it sees the future in cloud computing and AI. In this New York Times article, Ginni Rometty, IBM’s executive chair and former chief executive, said cloud computing, enhanced by artificial intelligence, “is now IBM’s enduring platform.” I can just imagine the management consultant presentation that delivered this […]
The remedy for the loss of stakeholder trust won’t come from a social media dashboard or corporate purpose PR campaign.
Is giving marketing communicators responsibility for corporate communications a good idea, or are they structurally impeded from doing it?
If the content on company websites was complete and truthful, you’d have to conclude that we’re turning the corner on climate change and social injustice. Only it’s not, and we’re not.
Corporate communicators are working hard to make programs work in a ‘new normal’ of changed expectations and, generally, constrained budgets. I worry that not enough of them are experimenting with new ones. Who could blame them? All of us are being challenged to do more with less, and do it while facing the most challenging […]
New brand needs new content: Could it be intelligent biochips or processors that run on tachyons?
Ultimately, there has to be more to corporate purpose than another marketing campaign.