Jonathan Salem Baskin

Author, Advisor, Agitator

A few weeks ago, I took the presumptive step of telling a would-be client that I thought her brand’s recent blog post was generic and unwanted, and she lectured me on the merits of a balanced content marketing strategy. The response echoed arguments cereal manufacturers once made that the addition of fruit and dairy to […]

A group called The Campaign to Stop Killer Robots advocates for global treaties to stop AI from waging war without human approval. AI weapons are “grossly unethical and immoral,” according to a celebrity advocate quoted in a newspaper. Unfortunately, so are any tools used to wage wars, as there’s nothing ethical or moral about a […]

The World Economic Forum’s new “Davos Manifesto: is dishonest gibberish, created by committee based on demographic research from marketers and filtered through the presentations of management consultants. You can read more about it at Medium.

A robot rolling around a park just south of Los Angeles risks giving robots a bad name. The machine, called “HP RoboCop,” is shaped like an egg resembling a streamlined Dalek from Doctor Who, isn’t really a robot as much as a surveillance camera on wheels; right now, it simply tootles along the park’s concrete […]

As many large companies prepare next year’s sustainability reports, it’s important to note that nobody cares. Well, very few people care, and they fall into three little buckets: First, specialized interest (or pressure) groups await the reports so they can check on how badly companies are falling short on whatever idealized goals the groups have […]

The percentage of US national income in the US going to workers has dropped by a tenth over the past 20 years. Automation is partially to blame. This observation comes from substantive research recently published by the Federal Reserve Bank of San Francisco, and it turns out the impact of automation on workers is doubly […]

DeepMind’s AlphaStar AI can now beat almost any human player of StarCraft II, one of my favorite video games of all time, according to the MIT Technology Review. Its programmers figured out that it wasn’t enough to enable AlphaStar to play zillions of simulated games in its silicon brain, using them to teach itself how […]