Jonathan Salem Baskin

Author, Advisor, Agitator

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If your sales team approached customers the way we communicators talk at our stakeholders, your company would go out of business. The differences are shocking, and for years they’ve been evident in the different ways each department is treated: Sales departments are all but untouchable by others in the organization because what they do is […]

The World Health Organization (“WHO”) is paying PR firm Hill + Knowlton (“H+K”) $135,000 over the span of six weeks to assess its problems, identify its potential advocates and detractors, and test its messaging. Good luck with that. [Read the essay at Spiritual Telegraph]

It’s not certain and a lot can happen between now and early 2021, but my bet is that the annual Consumer Electronics Show (“CES”) will be cancelled or severely curtailed. The show is still on, according to its organizers (the Consumer Technology Association, or “CTA”), and it promises to “highlight technologies that help provide solutions […]

A number of insurance companies are refunding a portion of customers’ auto payments during the COVID-19 lockdown, which is a smart and fair gesture. Unfortunately, they’ve ruined it with marketing. The gesture didn’t start out so lily-white, either. Fewer people on the roads means fewer accidents, so the insurance companies are looking at a windfall […]

It turns out that plastic recycling is a ruse invented by the oil and gas industry to stave off consumer backlash and more restrictive regulation. The majority of plastic waste we throw into recycling bins either can’t or won’t be recycled, according to an investigative report that aired on NPR in late March. Less than […]

All of the PR people I know are running around like I am, making sure they’re getting the job done for their companies or clients. But one thing is making things a lot easier: Now we get to tell them the truth, and they’re telling the truth to their stakeholders. No, don’t get me wrong. […]

It’s not a slogan, vision, mission, or message either.  Sustainability is what companies do, sooperating in a way that ensures that they stay in business isn’t a new idea, it’s what they’ve been doing since forever. To stay in business, companies must always strive to meet the requirements of their markets and expectations of their […]

The evils of socialism threaten the economic freedoms that are synonymous with freedom of speech, free exercise of liberty, and America’s other fundamental rights, according to a speech Nikki Haley made to the Hudson Institute late last month (as reported by George Will, and here’s the full transcript of her remarks). She’s either mistaken, perhaps […]

Microsoft and IBM have signed the “Rome Call for AI Ethics,” pledging to the Vatican that their AI will protect the planet and its people. History is filled with secular leaders cutting such deals in exchange for the Church’s sanction for fighting a war newly deemed “holy,” or sometimes simply its benign disregard when said […]