I have contributed hundreds of articles to both traditional and social media publishing platforms, touching on a wide-range of topics that all seem to relate to a few core principles:

  • More informed customers (and other stakeholders) are better ones
  • Businesses must take responsbility for enabling that awareness
  • Brands cannot be a substitute for truth
  • Technology is no more inherently good than it is intrinsicly evil
  • Learning to communicate is an ongoing challenge and opportunity

I wrote about CMO strategy and then innovation.

My column explored the smart and silly things brands do.

My column explored the intersection of tech and brands.

I write provocatively about communications and technology.