You And Your Machine: Understanding Your Relationship With AI (2025)
This little book isn’t about how AI works, it’s about how AI works on you. Its five short essays aren’t about technology but rather psychology, history, politics, religion, and other qualities of our personal and shared human experience.
You And Your Machine: Notes From A Lost Past (2025)
I wrote weekly essays during AI’s ascendancy between 2023 to 2025, in hopes of provoking thoughtful conversations about its likely and potential impacts on our lives. Those questions are still valid today.
A Cross of Silicon: Talking Truth to Technology (2019)
We’re participants in the wholesale reinvention of everything we know in the world, and few of us have the information or decision making authority to have much influence over it. These essays will arm you with questions.
Today in the Histories of Social Media (2014)
The short, two or three-paragraph entries reveal varied examples of crowdsourcing, viral, innovation, storytelling and every presumably new quality enabled by current technology. Social media are nothing new.
Branding Still Only Works on Cattle (2013)
What I saw as a crisis in 2008 has proven to be a chronic affliction. Branding is dead and this sequel chapter to my book Branding Only Works on Cattle outlines why and how.
A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague & Incomplete (2013)
This quick read draws on the science of the mind, ancient civilizations, mobile tech, Shakespeare, funny TV commercials, and a host of other diverse topics to explain why we need more words and less pictures.
Tell The Truth: Honesty is Your Most Powerful Marketing Tool (2012)
This book looks at hundreds of companies and gives in-depth case studies on more than 50 global brands to show how truthful brands deliver sales, profits, and sustainable relationships.
Histories of Social Media: 2,000 Years of Do’s & Don’ts (2012)
Are Facebook, Twitter, or YouTube really new? The technologies certainly are, but history provides antecedents for every behavioral, cultural, and commercial quality of new media experience.
Branding Only Works On Cattle (2008)
The marketing world is still struggling to come up with a response to massive technological and social change. This book gives detailed proposals on how we might reinvent brands.